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Retailers and Industrial Distributors Prefer Exclusive Distribution for Two Reasons

Question 282

Multiple Choice

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that


A) it provides a point of difference for a retailer or distributor.
B) it eliminates channel conflict.
C) it is usually chosen for convenience.
D) it has market coverage benefits.
E) it is the most common form of distribution intensity.

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