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    Marketing Study Set 15
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    Exam 15: Managing Marketing Channels and Supply Chains
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    Because Its Customers Desire Rapid Delivery and a Wide Variety
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Because Its Customers Desire Rapid Delivery and a Wide Variety

Question 84

Question 84

Multiple Choice

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use ________ supply chain to meet these requirements.


A) an integrated
B) an efficient
C) a harmonized
D) a responsive
E) a multitiered

Correct Answer:

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