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CPW (Cereals Partners Worldwide) Is a ________ Designed from the Start

Question 82

Multiple Choice

CPW (Cereals Partners Worldwide) is a ________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.


A) dual distribution partnership
B) multichannel distribution system
C) cooperative distribution channel
D) strategic channel alliance
E) bilateral trade cooperative

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