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    Marketing Study Set 15
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    Exam 14: Arriving at the Final Price
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    Adding a Fixed Percentage to the Cost of All Items
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Adding a Fixed Percentage to the Cost of All Items

Question 7

Question 7

Multiple Choice

Adding a fixed percentage to the cost of all items in a specific product class is referred to as


A) target profit pricing.
B) standard markup pricing.
C) target return-on-investment pricing.
D) customary pricing.
E) everyday low pricing.

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