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    Marketing Study Set 15
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    Exam 14: Arriving at the Final Price
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    The Way That a Person Navigates Through an Online Marketer's
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The Way That a Person Navigates Through an Online Marketer's

Question 3

Question 3

Multiple Choice

The way that a person navigates through an online marketer's website is called


A) surf-shopping behavior.
B) cross-channel shopping.
C) the clickstream.
D) one-click shopping.
E) the shopper pathway.

Correct Answer:

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