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Japanese, Korean, and U

Question 99

Multiple Choice

Japanese, Korean, and U.S. firms in the electronics industry often adopt which cost-oriented pricing approach, one that complements the demand-oriented pricing strategy of skimming followed by penetration pricing?


A) cost-plus-percentage-of-cost pricing
B) cost-plus-fixed-fee pricing
C) standard markup pricing
D) derived demand pricing
E) experience-curve pricing

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