When Establishing Product-Line Pricing, the Lowest-Priced Item Is Typically Positioned

Multiple Choice

When establishing product-line pricing, the lowest-priced item is typically positioned as

A) the youngest product item in the line.
B) the smallest selling product item in the line.
C) the lost-cost item in the line in terms of quality and features.
D) the profit leader for the rest of the product line.
E) the traffic builder designed to capture the attention of first-time buyers.