A Price War Refers to

Multiple Choice

A price war refers to

A) competition between sellers and resellers to maintain or attain the largest market share of potential customers.
B) conflicts between manufacturers and distributors regarding acceptable percentages they each charge relative to one another.
C) when one channel member believes another channel member is engaged in pricing behavior that prevents it from achieving its profitability goals.
D) the successive price cutting by competitors to increase or maintain their unit sales or market share.
E) the practice of replacing promotional allowances with lower manufacturer list prices.