When Establishing Product-Line Pricing, the Highest-Priced Item Is Typically Positioned

Multiple Choice

When establishing product-line pricing, the highest-priced item is typically positioned as

A) the oldest product item in the line.
B) the premium item in the line in terms of quality and features.
C) the largest selling product item in the line.
D) the loss-leader item for the rest of the product line.
E) the most price-insensitive product item in the line.