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    Exam 13: Building the Price Foundation
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    Factors That Determine Consumers' Willingness and Ability to Pay for Products
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Factors That Determine Consumers' Willingness and Ability to Pay for Products

Question 51

Question 51

Multiple Choice

Factors that determine consumers' willingness and ability to pay for products and services are referred to as


A) supply factors.
B) demand factors.
C) affordability factors.
D) elasticity factors.
E) macro environmental factors.

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