Multiple Choice
Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?
A) incongruity
B) inconsistency
C) intangibility
D) inventory costs
E) inseparability
Correct Answer:
Verified
Correct Answer:
Verified
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