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  3. Study Set
    Marketing Study Set 15
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    Exam 12: Services Marketing
  5. Question
    According to the Service Continuum, Which of These Offerings Has
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According to the Service Continuum, Which of These Offerings Has

Question 26

Question 26

Multiple Choice

According to the service continuum, which of these offerings has an equal balance of tangible and intangible attributes?


A) tailored suit
B) tutoring service
C) dog food
D) fast-food restaurant
E) movie theater

Correct Answer:

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