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    Marketing Study Set 15
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    Exam 12: Services Marketing
  5. Question
    Unlike Tangible Goods, Many Services Depend on ________, One of the Seven
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Unlike Tangible Goods, Many Services Depend on ________, One of the Seven

Question 25

Question 25

Multiple Choice

Unlike tangible goods, many services depend on ________, one of the seven Ps of services, for the creation and delivery of the customer service experience.


A) people
B) profitability
C) process
D) productivity
E) physical environment

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