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    Marketing Study Set 15
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    Exam 12: Services Marketing
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    Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing
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Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing

Question 177

Question 177

Multiple Choice

Compared with people-based services, equipment-based services do not have the marketing concern of


A) intangibility.
B) insensitivity.
C) inventory.
D) inconsistency.
E) immeasurability.

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