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    Marketing Study Set 15
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    Exam 12: Services Marketing
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    The Concept of Internal Marketing Is Based on the Notion
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The Concept of Internal Marketing Is Based on the Notion

Question 115

Question 115

Multiple Choice

The concept of internal marketing is based on the notion that a service organization must focus on its ________ before successful programs can be directed at customers.


A) competitors
B) prospects
C) shareholders
D) employees
E) suppliers

Correct Answer:

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