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    Marketing Study Set 15
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    Exam 12: Services Marketing
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    The Actual Procedures, Mechanisms, and Flow of Activities by Which
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The Actual Procedures, Mechanisms, and Flow of Activities by Which

Question 114

Question 114

Multiple Choice

The actual procedures, mechanisms, and flow of activities by which a service is created and delivered is referred to as


A) process.
B) procedure.
C) productivity.
D) protocol.
E) plan.

Correct Answer:

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