The Customer Experience with a Service Should Be Managed to Ensure

Multiple Choice

The customer experience with a service should be managed to ensure it

A) allows for spontaneity and not be too rigid or planned.
B) will be unique to each individual customer's experience.
C) stresses the similarities in style, function, and form of the organization's service relative to the top competitors in the industry.
D) differentiates a service from other service offerings.
E) will be independently judged by someone outside the firm to guarantee objectivity.