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    Exam 12: Services Marketing
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    Many of the Changes in the Services Industry in the Future
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Many of the Changes in the Services Industry in the Future

Question 34

Question 34

Multiple Choice

Many of the changes in the services industry in the future will be driven by which of these factors?


A) reverse marketing
B) global development
C) global service branding
D) sustainability
E) ethnocentricity

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