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    Marketing Study Set 15
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    Exam 12: Services Marketing
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    What Role Do People Play in the Managing of Services
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What Role Do People Play in the Managing of Services

Question 76

Question 76

Essay

What role do people play in the managing of services? In answering the question, discuss the concept of customer experience management (CEM).

Correct Answer:

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Many services depend on people for the c...

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