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During the Introduction Stage of the Product Life Cycle, ________

Question 81

Multiple Choice

During the introduction stage of the product life cycle, ________ pricing strategy may be used. This pricing strategy charges a high initial price to recoup the costs of product development.


A) a penetration
B) a cost-plus
C) a target ROI
D) a skimming
E) an above-market

Correct Answer:

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