When Consumers Think of Harley-Davidson, the Image Is of a Masculine

Multiple Choice

When consumers think of Harley-Davidson, the image is of a masculine nonconformist. With Vespa motor scooters, the image is of a brainy environmentalist. Both Vespa and Harley-Davidson

A) have brand personalities.
B) avoid brand subcultures.
C) are logotypes.
D) use co-branding.
E) use product personification.