Multiple Choice
Which of the following is a characteristic of the growth stage of the product life cycle?
A) Advertising emphasis switches to selective demand.
B) A growing proportion of trial purchases come from brand loyal users.
C) Product features remain unchanged.
D) Profit margins increase as sales increase.
E) The product is sold in a narrowly selected number of retail outlets.
Correct Answer:
Verified
Correct Answer:
Verified
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