There Are Several Reasons a Consumer Might Be Reluctant to Adopt

Multiple Choice

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

A) there is no incentive to change.
B) there are physical, economic, or social risks.
C) there are cultural differences.
D) the financial commitment is too great.
E) the product is not compatible with existing habits.