The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are based upon

A) how frequently a consumer uses a product.
B) the number and strength of competitors.
C) when consumers begin buying a new product.
D) the time it takes to educate a consumer in the use of a new technology.
E) how quickly consumers respond to an advertising message or campaign.