Multiple Choice
Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?
A) "I feel self-conscious wearing this."
B) "What if I can't make the monthly payments?"
C) "I don't want to try this if it means I have to swallow it with milk."
D) "It looks just like the old version."
E) "Sure I'll try it; why not!"
Correct Answer:
Verified
Correct Answer:
Verified
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