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    Exam 11: Managing Successful Products, Services, and Brands
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    Customer Value Can Assume Numerous Forms
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Customer Value Can Assume Numerous Forms

Question 315

Question 315

Multiple Choice

Customer value can assume numerous forms. For Pez Candy, Inc., customer value manifests itself in the form of


A) an upbeat jingle.
B) character candy dispensers.
C) a stylish logotype.
D) sour taste.
E) sugar coating.

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