Trading Up Refers to

Multiple Choice

Trading up refers to

A) adding product features but reducing the price.
B) changing the distribution channel members to higher-service-quality retailers.
C) adding value to the product (or line) through additional features or higher-quality materials.
D) reallocating marketing resources from a poor-performing target market to one that demonstrates greater potential for future growth.
E) offering consumers a discount when they purchase a more expensive version of the product.