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    Exam 11: Managing Successful Products, Services, and Brands
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    Products That Experience Rapid Sales on Introduction and Then an Equally
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Products That Experience Rapid Sales on Introduction and Then an Equally

Question 50

Question 50

Multiple Choice

Products that experience rapid sales on introduction and then an equally rapid decline are called ________ products.


A) high-learning
B) low-learning
C) fashion
D) fad
E) primary

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