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    Exam 11: Managing Successful Products, Services, and Brands
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    A Branding Strategy in Which a Company Uses One Name
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A Branding Strategy in Which a Company Uses One Name

Question 36

Question 36

Multiple Choice

A branding strategy in which a company uses one name for all its products in a product class is referred to as


A) global branding.
B) public branding.
C) multibranding.
D) brand licensing.
E) multiproduct branding.

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