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Gatorade Thirst Quencher Was Concocted in 1965, but More Recently

Question 41

Multiple Choice

Gatorade Thirst Quencher was concocted in 1965, but more recently its marketers introduced Gatorade Zero, a sugar-free drink, in 2018. This introduction is an example of a


A) brand extension.
B) co-branding.
C) primary demand.
D) product line extension.
E) product class.

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