Multiproduct Branding Is a Branding Strategy

Multiple Choice

Multiproduct branding is a branding strategy

A) that involves giving each product a distinct name when each brand is intended for a different market segment.
B) that uses different brand names for the same product across multiple countries.
C) in which a company uses one name for all its products in a product class.
D) in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
E) in which a company uses a contractual agreement to allow someone else to use its brand name for a fee.