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    Exam 11: Managing Successful Products, Services, and Brands
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    The Central Element of the Marketing Strategy for Pez Candy
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The Central Element of the Marketing Strategy for Pez Candy

Question 101

Question 101

Multiple Choice

The central element of the marketing strategy for Pez Candy, Inc., is the


A) price.
B) breath mint.
C) availability.
D) dispenser.
E) fulfillment.

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