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    Exam 10: Developing New Products and Services
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    Which Type of Consumer Product Is Often Very Expensive, Purchased
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Which Type of Consumer Product Is Often Very Expensive, Purchased

Question 3

Question 3

Multiple Choice

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?


A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

Correct Answer:

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