Groupthink Occurs in a New Product Planning Process When

Multiple Choice

Groupthink occurs in a new product planning process when

A) everyone has an opinion, but no one is willing to take charge and guide the discussion.
B) everyone has the same idea after using the brainstorming idea-generation technique.
C) there is too much competition among marketing managers, so no one is willing to share his or her ideas.
D) someone suspects a problem with a product concept but is afraid to speak up because everyone else is so enthusiastic.
E) top management wants the new product to go forward regardless of what anyone else thinks.