Multiple Choice
Development is the stage of the new-product development process in which
A) initial ideas are generated and discussed.
B) an idea on paper is turned into a prototype.
C) product characteristics and product benefits are selected.
D) cross-functional team members and leaders are selected and initial tasks are assigned.
E) the first version of a product enters the marketplace.
Correct Answer:
Verified
Correct Answer:
Verified
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