Simulated Test Markets (STMs) Are Often Run in Shopping Malls

Multiple Choice

Simulated test markets (STMs) are often run in shopping malls where consumers are

A) asked how much a person is willing to pay for an unfamiliar item.
B) asked whether they saw the firm's advertising campaign.
C) questioned about how often they are likely to shop in that particular location.
D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E) shown the product and are asked about usage, reasons for purchase, and important product attributes.