The New-Product Development Process an Organization Goes Through to Identify

Multiple Choice

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

A) three main steps: research, production, and distribution.
B) four distinct steps: research, evaluation, production, and distribution.
C) five key phases ranging from idea generation to creating the first prototype.
D) seven stages from new-product strategy development to commercialization.
E) three phases: planning, implementation, and evaluation.