Multiple Choice
Which of the following marketing mix strategies has Chobani used to sell its yogurt?
A) priced the Chobani yogurt line below Dannon's to increase market share
B) sponsored U.S. Olympic and Paralympic teams
C) offered sweeter products to increase sales over competitor Yoplait
D) introduced a new line of flavored coffee creamers
E) stopped airing television ads in order to promote an active lifestyle
Correct Answer:
Verified
Correct Answer:
Verified
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