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In Marketing, Environmental Forces Refer to

Question 113

Multiple Choice

In marketing, environmental forces refer to


A) the internal strengths of a company that enable the firm to remain competitive.
B) the marketing manager's uncontrollable factors-product, price, promotion, and place-that can be used to solve marketing problems.
C) the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
D) the marketing manager's uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.
E) the marketing manager's controllable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces.

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