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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Steve Wants to Eat a Cool Mint Chocolate Clif Bar
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Steve Wants to Eat a Cool Mint Chocolate Clif Bar

Question 172

Question 172

Multiple Choice

Steve wants to eat a Cool Mint Chocolate Clif Bar because, based on his past experience, he knows it will satisfy his hunger


A) preference.
B) need.
C) utility.
D) perception.
E) expression.

Correct Answer:

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