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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Discovering Consumer Needs Leads Directly to
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Discovering Consumer Needs Leads Directly to

Question 175

Question 175

Multiple Choice

Discovering consumer needs leads directly to


A) purchases by customers.
B) stakeholder rewards.
C) sales and manufacturing department outcomes.
D) supplier and distributor outcomes.
E) concepts for new products.

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