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It Is Helpful to Use A-Level (The First Level) and B-Level

Question 17

Multiple Choice

It is helpful to use A-level (the first level) and B-level (the second level) headings under the numbered section headings of marketing and business plans. These headings should


A) help readers make easy transitions from one topic to another.
B) only be used in marketing plans and not in business plans.
C) only be used in business plans and not in marketing plans.
D) be used sparingly, otherwise they lose their cohesiveness and effectiveness.
E) continue in traditional outline form all the way through E-level (the fifth level) if needed, but no further.

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