The Industry Analysis Section of a Marketing Plan Provides Perspective

Multiple Choice

The industry analysis section of a marketing plan provides perspective for information regarding

A) the competition, the economy, and the company's customers.
B) the company, the economy, and the company's customers.
C) current trends, the competition, and the economy.
D) current trends, projected changes, competitive advantages.
E) the competition, the company, and the company's customers.