Multiple Choice
In response to current trends regarding health and nutrition, competitors such as Don Miguel, Mission Foods, El Monterey, and José Olé plan to offer or recently have offered more "carb-friendly" and "fat-friendly" products. Paradise Kitchens' response to this trend will be to
A) change its recipes to be even lower in carbs, fats, and salt than competitors' products.
B) emphasize its products' taste and authenticity rather than their nutritional characteristics.
C) emphasize the already healthy product characteristics as well as the product's taste, convenience, and flexibility.
D) emphasize the research findings that indicate that Americans are actually getting too little fat in their diets, which makes them overeat in order to feel satisfied.
E) capitalize on the fact that its products have always been healthier than competitors' products and its plan to make meals even healthier.
Correct Answer:

Verified
Correct Answer:
Verified
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