Which of the Following Statements Holds True for the Cost

Multiple Choice

Which of the following statements holds true for the cost leadership strategy?

A) Cost leaders, in general, encourage expensive advertising campaigns.
B) Cost leaders, in general, invest heavily in market research.
C) Cost leaders, in general, spend substantial funds on research and development.
D) Cost leaders, in general, make an effort to offer unique features to the customers.
E) Cost leaders, in general, emphasize on efficiency.