Pete Opens a New Pizzeria in Town

Multiple Choice

Pete opens a new pizzeria in town. He promises home delivery of pizzas within a period of thirty minutes. He also makes a unique offer that if the pizzas are not delivered within thirty minutes of placing the order, then the customer will not be charged for the pizza. None of the other pizzerias in his town offer such a deal. This is an example of a(n) _____ strategy.

A) cost leadership
B) adaptive
C) differentiation
D) pull
E) focused cost leadership