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You Are the CEO of Company a and You Are

Question 77

Multiple Choice

You are the CEO of Company A and you are using an industry leader (Leader Company) for benchmarking. Company A is much smaller than Company B in terms of total assets and total sales revenue. You should compare the:


A) gross profit of Company A to the gross profit of Leader Company.
B) net income of Company A to the net income of Leader Company.
C) net sales of Company A to the net sales of Leader Company.
D) net income to net sales ratio of Company A to net income to net sales ratio of Leader Company.

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