Multiple Choice
To merge and purge lists in order to enhance their quality is the primary job of the:
A) service bureau.
B) list broker.
C) list manager.
D) lettershop.
E) response lists.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q8: When NBC began an online-only series, Star
Q9: In direct response, the objective of _
Q10: Which of the following is a most
Q11: List and describe the advantages of, and
Q12: Predictive models of consumer purchase behavior that
Q14: Direct-response TV utilizes all of the following
Q15: Selling directly to consumers was practiced in
Q16: The primary concern of database marketing is
Q17: _ uses a variety of vehicles; compared
Q18: One of the major characteristics of direct