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    Advertising Procedure
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    Exam 13: Digital and Direct-Response Advertising
  5. Question
    Consumers Who Have Opted in to Receive Regular E-Mail from a Business
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Consumers Who Have Opted in to Receive Regular E-Mail from a Business

Question 61

Question 61

True/False

Consumers who have opted in to receive regular e-mail from a business indicate they derive more satisfaction from the relationship than those who do not make that choice.

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