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Said to Be Limited Only by the Collective Imagination, Advertisers

Question 40

Multiple Choice

Said to be limited only by the collective imagination, advertisers might be enticed by media with a product placement opportunity or a cross-media promotion with tickets to special events. Those are examples of ________ opportunities.


A) interactive vehicle
B) niche vehicle
C) slotting
D) value-added
E) payout

Correct Answer:

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